Brand Identity Development

Connecting Brands with People

Antyra Studios formulates cohesive brand identity systems which keeps your customer and your brand values at heart. We go the extra mile to ensure your logo can be seamlessly applied and used in both tangible or digital environments. Simply put, our experts will make sure your logo works on a phone or a brochure.

We know that developing a brand guideline goes beyond aesthetics, it should celebrate the essence of your brand. We study your competition and the market until we find a way to make you stand above the noise.

Our Approach

The journey of developing your brand identity

1 Audience Analysis
2 Personality and Communication Study
3 Brand Positioning and Personality
4 Identity Development
5 Deployment of the Brand Identity

Audience Analysis

Based on the human-centric design principles, Studios’ undertakes a cohesive study on your brand’s consumer. Think of us as your branding psychologists, we’ll tap into your audience’s mentality, study their behaviours and understand their aspirations. Once we have nailed all this down, we’ll fine tune and narrow it down to key personality traits and keywords, which would help us form your brand.

Personality and Communication Study

The next step includes studying your competitors, both locally and international. We dig deep to find out the who’s, what’s and how’s, while considering brand identity systems and similar industry standards. Evaluating all of this will help us understand what works and what doesn’t. This also forms as our groundwork for the ideal brand positioning and key design concepts that will make you stand out from the clutter.

Brand Positioning and Personality

Now that we’ve dotted the I’s and crossed the T’s, our next step is to create the best brand positioning while also developing and formulating your brand’s personality. Through this, we’ll be able to understand your brand voice and tone. This stage is important as this is where we’ll define you, and it’ll be displayed throughout the journey of the design development of your brand. We also identify how you can stand out from your competition.

Identity Development

The drawing starts here. At the stage of identity development, we head to the drawing board and where we go through a process of ideation and creation. We figure out the logo designs and other materials that are apart of the identity development such as colour palettes, typography, identity optimization for digital and social media platforms, etc. Once perfected, we present it to you and iron out all the creases.

Deployment of the Brand Identity

Once we’ve got your approval on the logo, it’s time to combine all that together. The brand guideline book will be used to guide any content and material that concerns your brand. Our experts will take the time to ensure you understand the key components of the brand guidelines and the usage guides for tangible and digital environments.

The final step includes handing over all material concerning the brand, including any pre-agreed print collateral designs like letterheads, business cards, etc to you.

Focus on Demands of Both Digital and Tangible Environments

The ever-increasing usage of social media platforms and digital entities like websites and apps increases the likeliness of users interacting with your brand in the digital sphere. To be effective, the brand identity system will be designed to suit the specifications of both digital and tangible environments. Simply, your logo should look good and not distorted or out-of-shape, whether it’s on your letterhead or your Instagram profile picture. To accommodate this, Antyra Studios’ ensures that your logo is flexible to be used in any platform or medium.

Quality Control and Production Standards

The experts at Antyra Studios take immense pride in attention to detail. Each document and printable material in the brand development stage will be supported by extensive production and quality assurance details such as chosen paper stock details, printing and laminating methods (gloss/matt), any special treatments (UV/spot varnishing/embossing), proper colour rendition, etc.

Pre-project hands on research to understand the brand

Identity designs translated across multiple collaterals

Extensive guidelines for proper usage of the identity

Optimization for social and digital media

Case Studies

Anasa Luxury Wellness Resort Brand Identity Development View case study

John Keells IT Brand Identity Development View case study

SoulTrek Brand Identity Development View case study

Project Timeline

Key dates of a brand identity development timeline

Project kick-off

To kick things off, you’ll receive a sample brand identity development questionnaire to fill out. This document will help us gather the initial details of the project. We can also sit down for a meeting over coffee or discuss via email correspondence, whichever works best.

Initial presentation of logo options and other identity system materials

During our initial presentation, we’ll be discussing your audience analysis, personality and communication study, brand positioning and personality, identity development, final logo options, logo optimizations, colour palette options and typography options. As we have a lot to dig through and study, this usually occurs 4 weeks after the project kick-off.

Choose your preferred logo from the suggested options

This part is all about you. Take time and decide which logo option you want. Pick one that best suits your brand and let us know within a week from the initial presentation.

Preparation and handing over the brand guideline book

The brand guideline book will cover the following topics regarding the brand overview, audience, personality, positioning, logo and identity – primary logo, placement and minimum size, variations, unacceptable usage, co-branding, colour palette – primary colours, secondary colours, usage, photography – varieties, usage, typography – primary font, secondary font, usage, accompanying assets (icons etc), applying the brand – showcase of collateral design, online presence – (web, social media and digital advertising).

Preparation and handing over of the agreed collateral designs

At the final stage, all material will be handed over to you, including any collateral designs. This usually takes about 4 weeks after all the details have been approved and confirmed from your end.