Storytelling through videography and photography in modern day requires a thorough understanding of the demands of both traditional and digital mediums. Antyra Studios is equipped for this.
Our team is proficient in modern technology and with our in-depth knowledge of visual communication, art, cinema, culture and current industry trends, and obviously, our experience, each piece that we produce works as a masterpiece on its own.
Stages of the photography & videography production journey:
Before our research begins, we’ll require a brief from your end. We’ll study and understand this brief before researching into the content, visual look and feel of the competitor brands, industry trends and specification of the digital platforms.
The formulation of a concept that’s user-centric and portrays your brand values occurs at this stage.
We then draw out the concept and present the visual treatment of the project to you, for your approval.
Once you have approved this, we’ll start with production. The overall process is art directed and supervised by our team of talented, experienced designers.
When production has finished, we’ll present our best work to you. Here’s where we need your feedback and approval. Should you have any changes, we will be happy to edit as necessary. After the approval, any distributed content is then optimized to suit the specifications of each digital and traditional media platform, i.e. Facebook/Instagram post sizes, Facebook square vidoes, Instagram TV vertical videos & stories.
Why do you need jaw-dropping video/photo content? The evolving social platforms and digital entities has reduced the attention span of the consumer. To stand out in this fast-paced environment, your content should be optimised to suit all user cases (i.e. content consumed through mobile). The techniques such as design for screens, holistic approach for content and continuous testing/learning and iterating processes are what we practise at Antyra Studios, to get the most out of the produced video/image content.
Teakruthi is Sri Lanka’s premium tea brand that was launched in 2017. Part of UniWorld Teas, a leading exporter and private label packer, Teakruthi mainly caters to the markets in US, UK and Canada.
Antyra Solutions conducted a product photography of the artisanal tea brand that showcased the delicate leaves and brew.
Concept driven photography for social and web media.
Since its inception in 1998 under Watawala Tea Ceylon Ltd, Zesta is a household name around the world. Producing high quality and natural Ceylon teas to local and international markets, the trusted brand has become the No.1 tea branded company in Sri Lanka.
As part of Antyra Solutions’ partnership with Zesta, we conducted a product photography session, as we were developing the E-Commerce platform and handling the brand’s digital marketing and communications.
