How do you measure the online demand for your business? Are you getting the attention of those who are actively looking for your product or service? You might have just launched your website or have maintained a web presence for a while now, either way, these are important questions that need to be asked. SEO ensures that your business will be discovered by the right people at the right time, with no advertising budgets involved!
Having a carefully planned out SEO strategy is a must to make sure that you are getting the most out of your digital existence. By analyzing the market demand and implementing sustainable and content driven SEO strategies, we will help you improve your website’s visibility to drive more relevant visitors to your site, organically.
We will first audit your current online presence on search engines. If you already have a website, we will do an in-depth SEO audit to understand where you stand in terms of your visibility on search engines, organic visibility, and overall SEO performance. This would include a detailed technical and strategy audit to provide recommendations on immediate areas of improvement.
We will identify the macro and micro conversions we want to take place on your website. The framework we map will help structure important key performance indicators (KPIs) linked to the strategy and objectives of your business.
The audience research includes a detailed keyword research and analysis, which assists in understanding the total market demand for your product or service. We also research and analyse your target audience so that we can help you develop content that is more effective. We use multiple sources to compile data in order to ensure a more holistic understanding of demand and buyer personas.
We will identify your competitors in SERP (Search Engine Results Pages) and embark on a benchmarking exercise. Understanding their strengths and weaknesses will help us develop a comprehensive SEO strategy for your business.
Onsite optimization plays one of the biggest roles in determining the position of your website on the Google search engine results page. From content to technical implementation, we will make sure that each page is optimized to provide the best user experience, which leads to higher search engine rankings. This includes defining the information architecture, website speed optimization, image optimization, JavaScript optimization, fixing broken links, schema markup implementation, canonicalization, product page optimization and a host of other technical optimizations.
Yes, link building is still important! It is the process of acquiring links from other websites to your own. Backlinks act as a vote of trust and improve the authority of a website from a search engine’s point of view. The quality and quantity of your website’s link profile plays a major role in your website’s ability to appear in top search engine results. We strictly adhere to Google Webmaster Guidelines when it comes to link building (white hat SEO).
A good strategy isn’t complete until you see results. Our analytics report will show how well your SEO strategy has performed over the course of the months. At the end of each month, you will get an in-depth report of our SEO efforts, with pro-active recommendations on how we can improve further.
Local SEO is the practice of improving visibility on search engines for brick and mortar businesses such as restaurants, retail stores, malls, cinemas, who serve customers in person. Services offered under Local SEO include optimizing and localizing website content, setting up and maintaining all components of the Google My Business listing, improving local link popularity, and much more. The goal is to ensure that customers searching for related products and services in your locality can easily discover your business.
We like to call ourselves experts in digital marketing, and SEO is an integral part of the services we offer, because we believe that it is one of the most important factors to ensure that customers can find your business at the time of their need.
As SEO specialists in Sri Lanka, we take a strategic and measured approach, going beyond best practices and taking data-driven decisions to achieve your KPIs. We also keep up with industry trends and changes to make sure your SEO is at the top of its game!
