Port City Colombo is a special economic zone located in Colombo, Sri Lanka. Set to become a regional commercial and financial hub, it features state-of-the-art infrastructure, innovative technology, and investor-friendly policies designed to attract global investment and skilled talent. This ambitious project positions Sri Lanka as a key player in international trade and finance, driving economic growth and creating new opportunities in the region.
The primary objective for Port City Colombo was to establish it as Sri Lanka’s premier business hub for global investors. The challenge was to create a compelling online presence that positioned Port City as a credible and appealing destination for international investment, amidst active discussions in the digital space. Antyra’s task was to develop a cohesive SEO strategy to enhance visibility, build credibility, and showcase Port City’s unique value proposition to a global audience in a competitive market.
We successfully achieved a 97% increase in organic online visibility and a 230% rise in organic traffic within just three months. Additionally, the above snapshot illustrates the month-on-month growth in organic traffic, driving more visitors and fostering deeper engagement on the site.
Source: SEMRUSH & Google Search Console
The above snapshot indicates the top brand and non-brand keywords for which the website is currently ranking in the top 5 and Top 10 organic positions as of October.
Source Google SERPs
The above Snapshots depict the search result page rankings for the keywords “invest in Sri Lanka” and “what trends are shaping modern economies” in September 2024.
Port City Colombo’s keyword visibility has seen remarkable growth, now ranking for over 3,000 organic keywords – a 440% increase since April 2024 as depicted in the above snapshot.
