Port City Colombo (PCC) is a multi-service Special Economic Zone (SEZ) bringing new opportunities for business, investment, and lifestyle to Sri Lanka. As the engine of Sri Lanka’s economic development and regional financial centre and business hub, it is an extension of Colombo’s Central Business District (CBD) with access to lucrative markets and high-quality talent.
With its prime location right at the centre of South Asian trade routes, PCC offers rewarding opportunities for businesses to grow and thrive. The SEZ is equipped with state-of-the-art facilities, advanced technology, and favourable regulations that create an environment conducive for accelerated business growth.
The primary objective of Port City Colombo is to develop the most thriving business ecosystem and livable city in South Asia. With sustainable values and future-ready infrastructure, the city will provide an enhanced living experience.
The challenge, however, was to establish a compelling online presence that positioned Port City Colombo as a credible and appealing destination for international investment. Amid active discussions in the digital space, Antyra was tasked with developing a cohesive SEO strategy to increase visibility, build credibility, and showcase Port City Colombo’s unique value proposition to a global audience in a competitive market.
We successfully achieved a 97% increase in organic online visibility and a 230% rise in organic traffic within just three months. Additionally, the above snapshot illustrates the month-on-month growth in organic traffic, driving more visitors and fostering deeper engagement on the site.
Source: SEMRUSH & Google Search Console
The above snapshot indicates the top brand and non-brand keywords for which the website is currently ranking in the top 5 and Top 10 organic positions as of October.
Source Google SERPs
The above Snapshots depict the search result page rankings for the keywords “invest in Sri Lanka” and “what trends are shaping modern economies” in September 2024.
Port City Colombo’s keyword visibility has seen remarkable growth, now ranking for over 3,000 organic keywords — a 440% increase since April 2024 as depicted in the above snapshot.
